Dark satire in which the token black man on the executive board of an advertising firm is accidentally put in charge. Renaming the business Truth and Soul, Inc., he replaces the tight regime of monied white ad men with his militant brothers. Soon afterwards, however, the power that comes with its position takes its toll on Putney... This film had about everything one could wish when viewing it ori Dark satire in which the token black man on the executive board of an advertising firm is accidentally put in charge. Renaming the business Truth and Soul, Inc., he replaces the tight regime of monied white ad men with his militant brothers. Soon afterwards, however, the power that comes with its position takes its toll on Putney...
This film had about everything one could wish when viewing it originally, at the end of the 1960's decade. It was immensely entertaining, and provided a contemporary view of the many changes which had occurred during that period - and were still ongoing - in terms of the Black Power movement, Vietnam, and the volatile movement which followed the quieter, preceding postwar 1950's.
All of this and one of the funniest films, then or now.
Viewing it for the second time recently, I was surprised to find it as engrossing as when seen originally. Its humor is as funny, and its message as strong.
And in viewing it now, you get all of this, while at the same time gaining the added enjoyment of its being a period piece, and a superb chronicling of its this historic, turbulent time.
* Robert Downey Sr. redubbed all of Arnold Johnson's lines.
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