Lea Pool’s devastating documentary about the industry and “culture” around breast cancer, addresses the rise of corporate involvement in fund-raising for charities (as one activist describes it “cause marketing”) and the impact it has had on research into the disease. Powerful and incendiary, the
Lea Pool’s devastating documentary about the industry and “culture” around breast cancer, addresses the rise of corporate involvement in fund-raising for charities (as one activist describes it “cause marketing”) and the impact it has had on research into the disease. Powerful and incendiary, the film is an important and timely piece from one of our finest filmmakers.
